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ABOUT
HOW WE WORK
RESULTS
COMMUNITY
Brand Contact

VIDEO CONTENT THAT

TRULY CONNECTS

Our community of real beauty professionals and creators produces authentic, story-driven videos that educate and convert. Aligned with your brand goals, we optimize briefs for performance through genuine expertise, meaningful connection, and lasting impact.

UGC Video Hero

BEAUTY IS PERSONAL. YOUR CONTENT SHOULD BE TOO.

Our team runs paid ads ourselves, so we know what works. Our AI engine analyzes millions of reviews and beauty videos to spot top-performing formats, claims, and visuals.

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WHY TOP BEAUTY BRANDS TRUST US WITH THEIR VIDEO STRATEGY

Our team runs paid ads ourselves, so we know what works. Our AI engine analyzes millions of reviews and beauty videos to spot top-performing formats, claims, and visuals.

Beauty & Wellness Focused Creators

Vetted beauty creators who embody trust and authenticity.

Beauty-Focused Creators

EDUCATION MEETS INSPIRATION

Blending beauty expertise with artistry that informs and captivates.

Education Meets Inspiration

ALGORITHM-ALIGNED STRATEGY

Creating trend-aware content built to thrive on every platform.

Algorithm-Aligned Strategy

CONVERSION THROUGH CONNECTION

Authentic storytelling that drives engagement and measurable results.

Conversion Through Connection

DATA-INFORMED, HUMAN-LED

Insight-driven strategy powered by genuine human creativity.

Data-Informed, Human-Led

OUR VIDEO PROCESS:

FROM INSIGHT TO IMPACT
1
CAMPAIGN STRATEGY
Custom campaign plans built around your goals and audience.
2
CREATOR CURATION
Pre-vetted creators matched perfectly to your brand vision.
3
EDUCATION & BRIEFING
Creators trained on key product insights and brand messaging.
4
CONTENT CREATION
Authentic, UGC-style videos crafted to engage and perform.
5
PERFORMANCE OPTIMIZATION
Post-campaign insights that refine strategy and boost results.
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Before & after ad performance

BEFORE BEAUTYTAP
CTR
1.2%
Conversion rate
1.8%
ROAS
1.4x
AFTER BEAUTYTAP
CTR
3.8%
Conversion rate
4.2%
ROAS
4.6x

WHAT HIGH-PERFORMING UGC ACTUALLY LOOKS LIKE

Authentic, expert-led videos that educate, engage, and drive results.

.PRODUCT SHOWCASE

PRODUCT SHOWCASE

Story-led visuals highlighting hero ingredients, texture, and performance.

.RESULTS DRIVEN

RESULTS DRIVEN

Real transformations and feedback that build trust and proof.

.HOW-TO

HOW-TO

Step-by-step tutorials sharing pro tips and application techniques.

.EXPERT POV

EXPERT POV

Educational insights from trusted beauty professionals and creators.

Return on ad spend from top performers icon
3-7x
Return on ad spend from top performers
Our most impactful creator videos consistently deliver higher engagement, retention, and conversion.
Higher video watch-through rate icon
+60%
Higher video watch-through rate
Audiences stay longer when content feels human, educational, and rooted in expertise.
More time spent on product pages icon
2x
More time spent on product pages
Creator videos keep shoppers engaged, informed, and ready to purchase with confidence.

LET'S CREATE VIDEO CONTENT THAT CONVERTS

Partner with Beautytap to develop a video strategy that drives real business results across all your marketing channels.